Tuesday, November 29, 2011

The Moment of Truth



Are you ready for the Moment of Truth?

The "Moment of Truth" occurs every time a customer makes Contact with an organization. You have the opportunity at that time to make a Positive, Neutral, or Negative impression in the mind of the customer.

You might ask yourself:
  • "How does this affect the reputation of the company?"

  • "Do I have a clear idea whether the customer's needs were met?"

  • "Do I have a recordkeeping mechanism in place to track these Moments of Truth?"
The moment of truth happens all day; every day. Are you ready?

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