The 
Measurement of Outputs in business is 
Critical to any organization. What is important, of course, is making sure what is being measured is 
Germane to the Success of the venture.
Two Ways of measuring outputs are to look at the 
Voice of the Process and the 
Voice of the Customer: 
The Voice of the Process 
Output measures that describe the 
Actual Outputs and capabilities of the process
The Voice of the Customer 
Output measures that describe 
Customer’s needs, wants, and expectations 
Both measurements are important to understand what is 
needed by the customer, and what the system is delivering to 
satisfy those needs.